MISSION STATEMENT “ Launched in 2008, Science Illustrated is the magazine for intellectually curiousmen and women with a passion for science and discovery. In this age of accelerating change and discovery, to understand science is to understand the world. Science Illustrated delivers that understanding—delivers the world—to the entire family”. --Mark Jannot, Editor in Chief

EDITORIAL DEPARTMENTS

Bull’s-Eye: A photo gallery highlighting our editorial pillars
Science Update: The newest scientic research
World of Science: Scientic reports from around the globe
Letters: Feedback from prior issues
Trivia Countdown: Earn points by answering questions
Brain Trainers: Exercise for your mind
Ask Us ?: Listening and responding to our readers

Demographics
2009 Ratebase: 125,000
Male/Female: 57/43
Average Age: 46.4
Average Age of Children: 9.6
Average HHI: $80,616
Professional/Managerial: 30.5
A County: 43.8
B County: 31.6
C/D County: 24.6
Source: MRI Spring 2008, *aggregate averages for Popular Science, Discover, Smithsonian, Wired, National Geographic and Natural History.

Circulation & Audience Growth:Science Illustrated is published six times a year with 32% of its rate base through paid newsstand circulation.

2009 RATE BASE: – 125,000 +25,000 vs. 2008

Newsstand/Subscription: – 32/68

RATES:

Creative Unit 1x >>> Open Rate >>> NEP Per Insertion
1/2 PG 4C >>> $ 8,280 >>> 0.50
1/2 PG BW >>> $ 5,845 >>> 0.50
1/3 PG 4C >>> $ 5,750 >>> 0.33
1/3 PG BW >>> $ 4,055 >>> 0.33
2/3 PG 4C >>> $ 9,580 >>> 0.67
2/3 PG BW >>> $ 6,765 >>> 0.67
CVR 2 4C >>> $ 15,000 >>> 1.00
CVR 3 4C >>> $ 13,745 >>> 1.00
CVR 4 4C >>> $ 17,940 >>> 1.00
Full PG 4C >>> $ 12,500 >>> 1.00
Full PG BW >>> $ 8,815 >>> 1.00
Full PG SPREAD >>> 4C $ 25,000 >>> 2.00